We help online brands launch, grow and scale profitably.
Calenes Ecom is a hands-on consulting firm for direct-to-consumer brands. We build and optimize Shopify stores, plan paid social campaigns and produce the creative that sells — with a focus on measurable results.
Everything an online store needs to perform.
We work with founders and small teams who want a clear plan and practical execution, not generic advice.
Store Build & Optimization
Launch-ready Shopify stores designed to convert on mobile first.
- Theme setup and customization
- Product pages, collections and navigation
- Speed and checkout optimization
Paid Social Strategy
Campaign structure, testing frameworks and budget management for Meta Ads.
- Account and pixel audit
- Campaign architecture and testing plan
- Performance reporting and scaling
Creative Production
Ad creative built around what your customers actually care about.
- Scripts and hooks for short-form video
- Video editing and product imagery
- Organic content planning
Product & Market Research
Identify products, angles and audiences with real demand.
- Competitor and market analysis
- Offer and pricing positioning
- Target customer profiles
Operations & Fulfillment
Reliable back-office processes so growth doesn't break the business.
- Supplier sourcing and coordination
- Order fulfillment workflows
- Customer service playbooks
Growth Advisory
Ongoing strategic guidance for owners who want a senior sounding board.
- Monthly strategy sessions
- KPI and profitability tracking
- Roadmap and priorities
A simple, transparent process.
Discovery call
We learn about your brand, goals, current numbers and challenges.
Audit & proposal
We review your store and ads and send a written plan with scope and pricing.
Execution
We implement the agreed work, keeping you updated at every milestone.
Review & scale
We measure results, report clearly and adjust the plan for the next phase.
Choose how we work together.
Every project is quoted individually after the discovery call, based on scope and timeline.
Audit
One-time review
- Store and conversion audit
- Ad account review
- Written action plan
- Follow-up call
Launch
Project-based
- Shopify store build
- Initial ad creative package
- Campaign setup
- Launch support
Growth
Monthly retainer
- Ongoing ad management
- Monthly creative production
- Performance reporting
- Strategy sessions
Built by operators, not theorists.
Calenes Ecom LLC was founded by Carlos García, an e-commerce entrepreneur who has built and run his own online fashion stores. The company brings that day-to-day experience — store building, paid advertising, creative production and supplier management — to other brands.
We serve clients remotely in the United States and internationally, in English and Spanish.
Common questions
Who do you work with?
Direct-to-consumer brands and online store owners, from new projects preparing to launch to established stores looking to scale.
Do you work remotely?
Yes. All of our work is delivered remotely through video calls, shared documents and direct access to the tools you already use.
How is pricing determined?
After a free discovery call we send a written proposal with a fixed project fee or a monthly retainer, depending on the scope.
How do payments work?
Invoices are issued by Calenes Ecom LLC. Project work is typically billed 50% upfront and 50% on delivery; retainers are billed monthly in advance.
Let's talk about your store.
Tell us a bit about your business and we'll reply within two business days to schedule a discovery call.
info@calenesecom.com